Sports Management

From the grandstand to the business lounge.
Your degree for the love of sport!



Specialisation: Sports Management

Sports as a business sector shows continuous growth. Sports management and sports marketing have become complex international industries. This means that there is growing demand for managers who are both experts in sports and sporting systems and possess the relevant business expertise to effectively organise and execute the work conducted within sporting organisations, commercial sports operations, sports facilities or sports administration.

Against the backdrop of current trends such as digitalisation, new business models are emerging and the sporting industry is developing dynamically. Growing complexity in the sporting sector’s business structures and the scope of activities involved create the need for professional management. With its emphasis on practical applications, the dual work–study degree optimally prepares students for dealing with the specific characteristics of the sporting industry. The programme imparts key skills that students will need in their future work as well as industry-specific management methods with a focus on organisation, marketing, finance and financial controlling. The solid business skills that this qualification is based on prepare graduates for taking management positions with a lot of responsibility within the broad professional spectrum of the sporting industry. Through the constant interaction with industry partners and cooperating companies, the degree programme ensures that students benefit from an up-to-date and effective intertwining of theory and practice.

Further information

Fields of application
  • Marketing and sales
  • Planning and organisation
  • Event management
  • Public sporting events
  • Human resources
  • Financial controlling
  • Sports clubs, associations and federations
  • Commercial leisure and sporting companies
  • Health and wellness centres
  • Health insurance funds and companies
  • Rehabilitation centres
  • Health resorts
  • Specialist sporting goods and equipment retailers
  • Advertising and event agencies with a focus on sport
  • Fitness centres

Contact Person Berlin

Jan Ruttig, M.A.

Phone: +49 30 206176-85
All contact persons

Contact Person Baden-Baden

Cara Bitterwolf, B.Ed.

Phone: +49 7221 9313-29
All contact persons

Office hours for applicants Berlin

You can visit us for a personal consultation without making a prior appointment every Wednesday from 14:00 to 16:00.

You´ll find us next to S Anhalter Bahnhof, Bernburger Straße 24/25, Ground Floor.

We look forward to meeting you.

Office hours for applicants Baden-Baden

You can visit us for a personal consultation without making a prior appointment every Thursday from 16:00 to 17:30.

You’ll find us on the EurAka campus at Breisgaustraße 19, 76532 Baden-Baden.
Students’ services is at the campus’ main entrance.

We look forward to meeting you.

Cooperating companies

Study the way you want!

Being flexible isn’t just important for a successful career; it’s also a guiding principle at the hwtk. When you study at our University, you can organise your studies to suit your needs. Decide what’s best for you: classic full-time studies, integrated theory and practice in the dual work–study model or distance learning that is independent of time and place.

Should your circumstances change and you want to switch to another model for your studies, this is possible at the end of a semester.

  • Study models

  • Dual work–study model

    The dual work–study model incorporates practical experience: You spend half of the week with us at the University and the other half working at a cooperating company. The split-week model: the perfect mix of theory and practice!

  • Full-time studies

    At the hwtk we believe in hands-on experience. That’s why our full-time programmes have been set up with two intensive study days per week: This way you have enough time left during the week to gain work experience.

  • Distance learning

    You want to decide when and where to study? Then check out our certified distance learning offer and get to know our modern Online Campus!