preloder

Marketing Communications and Public Relations

Do you have that special sense for predicting trends? Then get down to business and create the best campaigns in the city!

Friedrichstraße 189
10117 Berlin, Germany

Applying to the hwtk

Shape your own future! Visit us and get to know the University and the programmes we offer.
Berlin Mail: studienberatung.berlin@hwtk.de | Tel.: +49 30 206176-85
Baden-Baden Mail: baden-baden@hwtk.de | Tel.: +49 7221 93-1329
Baden-Baden WhatsApp: +49 176 8743-9198

Applying to the hwtk

Shape your own future! Visit us and get to know the University and the programmes we offer.

Berlin
Mail: studienberatung.berlin@hwtk.de
Tel.: +49 30 206176-85

Baden-Baden Mail: baden-baden@hwtk.de
Tel.: +49 7221 93-1329
WhatsApp: +49 176 8743-9198

Start your career now!

Apply for winter semester 2017/2018.

Start your career now! Apply for winter semester 2017/2018.

Specialisations: Marketing Communications and Public Relations

Marketing communications and public relations are essential elements in modern business communication. With the increasing internationalisation of markets and the presence of strong competition, purpose-driven communication simultaneously determines the success or failure of organisations and characterises their public image. Many corporations have already positioned themselves well in this regard and have interesting job prospects to offer graduates. Small and medium-sized enterprises are also cottoning on to the importance of marketing and public relations and are looking for qualified personnel in these areas. Well-founded professional expertise and key skills such as concept development, setting topics and professional copywriting are must-haves for workers in this field. That’s why our students learn – through practical examples – how to develop and establish a market position.

Further information

Fields of application
  • Marketing and sales
  • Public relations
  • Advertising
  • Consulting
  • Management
Businesses
  • Medium-sized enterprises
  • PR and marketing departments
  • Associations
  • Organisations
  • Research institutes
  • PR and advertising agencies
  • Consulting firms
  • Market and opinion research institutes
  • City marketing

Contact Person Berlin

Contact Person Baden-Baden

Christina Kirschning M.Sc.

Phone: +49 7221 9313-29
E-Mail: christina.kirschning@hwtk.de
All contact persons

Office hours for applicants Berlin

You can visit us for a personal consultation without making a prior appointment every Wednesday from 14:00 to 16:00.

You´ll find us subway station S, Friedrichstraße 189, 6th floor.

We look forward to meeting you.

Office hours for applicants Baden-Baden

You can visit us for a personal consultation without making a prior appointment every Thursday from 16:00 to 17:30.

You’ll find us on the EurAka campus at Breisgaustraße 19, 76532 Baden-Baden.
Students’ services is at the campus’ main entrance.

We look forward to meeting you.

 

Cooperating companies

Study the way you want!

Being flexible isn’t just important for a successful career; it’s also a guiding principle at the HWTK. When you study at our University, you can organise your studies to suit your needs. Decide what’s best for you: classic full-time studies, integrated theory and practice in the dual work–study model or distance learning that is independent of time and place.

Should your circumstances change and you want to switch to another model for your studies, this is possible at the end of a semester.

  • Study models

  • Dual work–study model

    The dual work–study model incorporates practical experience: You spend half of the week with us at the University and the other half working at a cooperating company. The split-week model: the perfect mix of theory and practice!
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  • Full-time studies

    At the HWTK we believe in hands-on experience. That’s why our full-time programmes have been set up with two intensive study days per week: This way you have enough time left during the week to gain work experience.
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  • Distance learning

    You want to decide when and where to study? Then check out our certified distance learning offer and get to know our modern Online Campus!
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