Marketing Communications and Public Relations
Do you have that special sense for predicting trends?
Then get down to business and create the best campaigns in the city!
Start your career now!
Apply for summer term 2018.
Start your career now! Apply for summer term 2018.
Specialisations: Marketing Communications and Public Relations
Marketing communications and public relations are essential elements in modern business communication. With the increasing internationalisation of markets and the presence of strong competition, purpose-driven communication simultaneously determines the success or failure of organisations and characterises their public image. Many corporations have already positioned themselves well in this regard and have interesting job prospects to offer graduates. Small and medium-sized enterprises are also cottoning on to the importance of marketing and public relations and are looking for qualified personnel in these areas. Well-founded professional expertise and key skills such as concept development, setting topics and professional copywriting are must-haves for workers in this field. That’s why our students learn – through practical examples – how to develop and establish a market position.
Fields of application
- Marketing and sales
- Public relations
- Medium-sized enterprises
- PR and marketing departments
- Research institutes
- PR and advertising agencies
- Consulting firms
- Market and opinion research institutes
- City marketing
Study the way you want!
Being flexible isn’t just important for a successful career; it’s also a guiding principle at the hwtk. When you study at our University, you can organise your studies to suit your needs. Decide what’s best for you: classic full-time studies, integrated theory and practice in the dual work–study model or distance learning that is independent of time and place.
Should your circumstances change and you want to switch to another model for your studies, this is possible at the end of a semester.
Dual work–study model
The dual work–study model incorporates practical experience: You spend half of the week with us at the University and the other half working at a cooperating company. The split-week model: the perfect mix of theory and practice!
At the hwtk we believe in hands-on experience. That’s why our full-time programmes have been set up with two intensive study days per week: This way you have enough time left during the week to gain work experience.
You want to decide when and where to study? Then check out our certified distance learning offer and get to know our modern Online Campus!