Event, trade fair and convention management
Plan the events today that’ll have everyone talking tomorrow!
Start your career now!
Apply for summer term 2018.
Start your career now! Apply for summer term 2018.
Specialisation: Event, trade fair and convention management
Events, functions and conventions are essential parts of modern marketing communications. Precisely in these times of new media and information overload, it’s vital to make products and services come alive for the client. It’s the only way to create a sustainable positive image. Suppliers and service providers are thus called upon to be creative, flexible and budget conscious.
The Bachelor’s in Business Administration with the specialisation Event, Trade Fair and Convention Management provides the students with methods and key competencies that help them to develop and effectively implement client-oriented communication that is brought across in experiences. Experienced lecturers from industry impart their insider knowledge to the students.
Fields of application
- Marketing and sales
- Planning and organisation
- Event management
- Human resources
- Financial controlling
- City marketing
- Events agencies and planners
- Trade fair and convention planners and centres
- Culinary experiences
- All kinds of large companies with events departments
- Holiday and theme parks
Study the way you want!
Being flexible isn’t just important for a successful career; it’s also a guiding principle at the hwtk. When you study at our University, you can organise your studies to suit your needs. Decide what’s best for you: classic full-time studies, integrated theory and practice in the dual work–study model or distance learning that is independent of time and place.
Should your circumstances change and you want to switch to another model for your studies, this is possible at the end of a semester.
Dual work–study model
The dual work–study model incorporates practical experience: You spend half of the week with us at the University and the other half working at a cooperating company. The split-week model: the perfect mix of theory and practice!
At the hwtk we believe in hands-on experience. That’s why our full-time programmes have been set up with two intensive study days per week: This way you have enough time left during the week to gain work experience.
You want to decide when and where to study? Then check out our certified distance learning offer and get to know our modern Online Campus!